Designed exclusively for individually owned, and independently operated condo-hotels, hotels & resorts

ENCANTO HOTEL GROUP
The Encanto brands bring competitive advantage to property owners and operators through brand prestige, operating scale and targeted critical mass.  This competitive advantage is a result of our consultative approach to customers, and emanates from our deep understanding of distribution technologies, marketplace dynamics and consumer access.  This document will highlight the benefits a property would incur in taking advantage of an Encanto hotel brand or service.

THE COMPANY AND ITS AFFILIATES
Encanto was founded by developers and hoteliers looking for a suitable brand for a condo hotel and vacation ownership deluxe product, this task proved the lack of options in the market for this niche and as a result Encanto hospitality emerged with an unparallel proposal that is the innovative blend of the science of business and the art of hospitality. From day one a basic tenet of the brand was quality standards, and over the years this has grown to become our most widely known and highly regarded brand asset.  All properties associated with the Encanto brands must adhere to minimum operating, facility and service standards as part of the Encanto Standards and quality assurance program. VISION
Encanto hospitality aspires to revolutionize the luxury leisure experience and mixed use concepts by continuing to develop the world's most innovative hospitality business model to become the preferred operator and marketer for Boutique hotels, condo hotels, fractional, destination clubs and time-share properties in Latin America. In May of  2005 Encanto launched the Encanto Collection, a private exchange network for properties under the brand.

MAIN AREAS OF SERVICE
- Resorts branding, management and marketing. - Hotel development: feasibility studies, business planning, design, construction supervision and pre-opening services. - Consultancy and implementation of fractional and timeshare in mixed use properties, hotels and resorts. - HOA and rental pool management. Our Business Experience

The Encanto hotel management team is comprised of an experienced group of condo hotel developers and hotel Marketers, managers and distribution experts, Encanto employs sales, marketing and distribution specialists with principal and representation offices in Calgary, Cancun, United states, and Europe.
A Focus on YOUR Needs

To best serve our customer's needs, we have aligned Encanto's management teams to focus on each customer need including but not limited to.

·Sales
The region is held accountable for inbound and outbound sales opportunities to increase business to member hotels.  The sales team calls on top-tier travel agencies, corporate travel management companies, incentive agencies, meeting planners, tour operators and large corporations that have travel managers who make decisions on condo hotel and hotel partnerships.

·Property Relations

The Area Managing Director is the local point of contact.  The Area Team will be available to assist with any issues - from brand marketing inquiries to sales questions.  Through ongoing interaction, the regional team will work to meet and exceed mutually agreed upon expectations.

How we operate  Brand Minimum Standards Specifications Encanto hotel Group offers its services based upon pre-determined criteria and service requirements, for example: 
1.Design, FF&E and décor consultancy are implemented according to the brand specifications
2.On-site management and staff are trained to deliver the services required for the brand
3.Any out-sourced services are contracted to deliver to the brand specification 4.Each property is found to be in full compliance with the minimum operating criteria for the brand

Exposure to Target Audiences Through our many sales, marketing, public relations and promotional programs Encanto hotel Group targets the sophisticated and experienced world traveller and attracts this type of consumer through a variety of luxury-oriented lifestyle marketing programs, international events and media opportunities designed to promote extensive exposure for its members around the world.  

Marketing Programs Encanto provides its properties with international exposure opportunities through an exclusive program called The Annual Marketing Plan.  This plan integrates offline and online opportunities into far reaching programs.  We reach consumers and industry decision makers in preeminent markets. Lead Generation Encanto sales and marketing is focus in bringing customers interested in vacation property. .23% own a wholly owned vacation home and 12% own a fractional, 40% of high income members report an interest in purchasing additional vacation ownership product .33% indicate they intend to purchase within the next 24 months .22% discount off published rate for Encanto Hotel Group affiliates.

External exchange External exchange is very important to high-income households.  *The ability to exchange within a network was cited as a factor important to the majority of potential vacation ownership buyers.  **Nearly seven out of every ten survey respondents who do not currently own a condo hotel or fractional unit would like the opportunity to exchange time with owners at other resorts. 

E-Newsletters Encanto sends out a consumer and client newsletter highlighting new offers and news pertinent to the brands.  The e-newsletters reach thousands of regular consumers opting receives information as well as qualified clients, agents and buyers that are known producers. Condo hotel and hotel Showcase Events Showcase events afford your hotel the opportunity to meet one-on-one with the top-producing travel agents, tour operators, meeting planners, and corporate travel managers, selected by the Encanto hotel Group sales staff.  Showcase Events are held in cities such as New York City, Chicago, Los Angeles, London, Berlin, Milan and Hong Kong.  Annual events are available on our annual calendar published each year well in advance for planning purposes.

Tradeshows  Each year, members of the Encanto Sales and Marketing Team attend the top luxury, incentive, business travel and meetings-related tradeshows around the world.  Condo hotel and hotels will be offered the opportunity to showcase their property in the Encanto hotel Group section or booth for increased exposure. 

Encanto Preferred Program ® Guest Benefit Program provides special consideration for our loyal guests.  Enrolment for our guest is fast and easy.  For member condo hotel and hotels, this is our foundation for permission-based direct dialogue with guests.  Condo hotel and hotels have on-line access to view past and future guests and to query the database for direct marketing purposes.  

Specialty Marketing Encanto Group can manage a marketing campaign including, direct marketing efforts such as fly and buy programs, infomercials, viral marketing for your sales needs. Managed Connectivity & Reservation Services

Electronic Distribution All condo hotel and hotels benefit from real-time access to a worldwide central reservation network including our worldwide voice offices, the Global Distribution Systems (GDS), our brand Web sites, and all major Internet travel portals. 

Voice Reservations To reach an international consumer base, Encanto hotel Group makes it easy and convenient to book its member properties by providing toll-free Encanto-dedicated telephone numbers available to 23 countries worldwide.

Channel Management & Electronic Distribution Consultancy Products and Services Revenue Account Management Your property will be teamed with an expert revenue account manager who is well versed in channel management.  The revenue account manager will provide personalized training on the CRS distribution engine, and conduct strategic business audits, which offer competitive distribution recommendations, based on your local or regional positioning and competitive market information. Email Marketing Solution This solution provides an effective and economical option for expanding the distribution of your marketing message.  Your message is delivered via an attractive and custom html message directly into the email inboxes of your clients and potential guests.  This service includes reports and analysis of E-campaigns and offers access to our database of 35,000 top travel agents.

Search Engine Optimization and Web Site Consulting In today's competitive Internet world, a condo hotel and hotel or resort's individual Web site, along with its design and back-end architecture, plays a key role in effectively reaching target audiences.  As search engine optimization and pay-per-click advertising grows more important and more complex each day, it is vital for condo hotel and hotels to remain competitive through ever-evolving on-line opportunities.  Our well-versed and experienced Internet team is available to review a member's current Web site, assess the property's strategy, offer recommendations and suggestions to enhance existing efforts and educate condo hotel and hotels on new, untapped opportunities.

For more information contact: vp@encantoresorts.com